Newer advertising agencies such as Social Street, Medulla and Dentsu Webchutney took advantage of industry leaders giving Goafest a miss this year and went home with an impressive haul of metals. The 13th edition of the three-day advertising and marketing festival ended on Saturday. This was also the 50th year of the Abby Awards. Social Street, started by adman Pratap Bose three years ago, won the coveted Creative Agency of the Year with a metals tally — industry parlance for awards — of 17 (three gold, seven silver and seven bronze), and a score of 94.
It was a special Day 3 at Goafest 2018 with The Social Street emerging at the top of its game with a total of 17 metals in the Creative Abbys. The agency has bagged many metals across virtually all categories at the Abby Awards 2018. The agency’s captains – Pratap Bose and Mandeep Malhotra and the entire contingent wearing red turbans – had ensured they made a significant impact at the Awards for the second consecutive year. Last year, they were second to Taproot Dentsu in the awards tally.
The Social Street has announced an exclusive partnership with Amp.Amsterdam, the global leader in sound design, identity and innovation to help brands in India leverage the science of sound in their brand communication. The brand-new partnership is set to merge the virtual with the real and make experiences which are interactive and hence contagiously social.
Goafest 2017 concluded today evening after three days of celebrating the Indian media and entertainment industry, honouring the best talent at the ABBYs and with some of the most respected names from the media industry marking their presence at the annual event.
Pratap Bose and Mandeep Malhotra, the Co-Founders of The Social Street, had a great Goafest 2017. Their young agency has been the second most awarded outfit at the event. Mandeep feels that the kids are growing and for a 20 month old agency, this is no mean feat. Pratap Bose thinks it is a David Vs Goliath story and he says that number 2 is not good enough. “We are eyeing the no.1 spot and are going for it next year, watch out.”
OgilvyOne Worldwide named Agency of the year, Ogilvy & Mather is the Network of the year, Hindustan Unilever is the Client of the year, while Britannia debuts as the Brand of the year and Pi Communications is the Small Agency of the year
The agency has won two Gold metals in the Single Execution Category for the campaigns 'Smile To Be Surprised' and 'Slide Of Smiles' for Britannia Industries'; it has bagged the third Gold for the IDBI Federal Life Insurance campaign 'IDBI Angry Baby Hunt' in the Multiple Execution Category.
Indian advertising is buzzing with the term Branded Content as a large segment of marketers have started evaluating how this phenomenon can help their businesses. In simple words, Branded Content means integrating the brand or message of the brand in a form of content that is liked by the consumers. It is a form of advertisement but completely different from a traditional 30 seconder TV Slot or a print ad.
Ashish Bhasin, chairman and CEO - South Asia, Dentsu Aegis Network believes that apart from connecting with consumers, the Kumbh Mela is a primer on heartland marketing. However, Pratap Bose, c0-founder of The Social Street, feels that the mela is the most over-hyped marketing opportunity. Read on to know their views...
Around eight months back, Pratap Bose, 52, former Mudra hand, announced the launch of his advertising conglomerate, The Social Street. Ever since, all our articles around his firm have fared markedly well. Clearly, interest around this agency is high. While there's curiosity around other creative startups as well, it's never as sustained as it has been around Bose's firm, which stands out for two reasons
At what point did Deepak Singh, 41, arrive? When he lost track of the number of creative awards he's won (over 500)? When he infiltrated the big bad world of mainstream advertising after spending years doing back-end work in creative studios? Or when Pratap Bose hired him as chief creative officer of his biggish boutique, The Social Street?
Discovery Kids, a kid's dedicate channel takes the fun and delivers on its promise of smart fun to the OOH medium. The TV channel has launched a 'Disovery Kids Joy Express' to create a unique touch point for kids to have fun while they learn on-board. The fun ride has been organised with Rapid Metro Gurgaon Limited partnership. The brand runs the express every weekend from Sikanderpur Rapid Metro Station.
In an interesting development earlier this week, Rediffusion Y&R Group has entered into a strategic alliance with The Social Street. The announcement soon became talk of the town for the right reasons. The pact, which will be effective from March 1 st, 2016, is expected to create a strong positioning in the market for both Rediffusion Y&R and The Social Street.
Rediffusion-Y&R Group and The Social Street have entered into a strategic alliance to provide value-added marketing services to clients of Rediffusion-Y&R, Everest Brand Solutions, and Rediffusion Wunderman. The partnership, which will be effective from March 1, 2016, is expected to create a strong positioning in the market for both Rediffusion and The Social Street.
He Rediffusion YR group and The Social Street, a recently-started independent agency, which counts ex--DDB Mudra men Pratap Bose and Mandeep Malhotra among its founders, have entered into a strategic alliance. The Social Street will provide services in areas like digital, media, out-of-home, retail, rural and semi-urban activation to agencies such as Rediffusion Y&R, Everest Brand Solutions and Rediffusion Wunderman.
Former COO of DDB Mudra Group Pratap Bose and DDB Mudramax President Mandeep Malhotra launched their new outfit, The Social Street. Their partners in the venture include entrepreneur Arjun Reddy and Pradeep Uppalapati, former senior director and India lead for global corporate development team at Accenture.
Marketing communications agency The Social Street, has appointed Deepak Singh as its chief creative officer. He will report to Pratap Bose, founding partner and chairman, The Social Street.